The founder
Cole Kutschinski
Multi-brand, multinational marketer, content creator, and producer. Former dealer-group VP of Marketing who built, and sold, the #1 dealership social media page in the USA. Now building Basecamp Bound.
- 116K
- Followers built on one dealership page, sold with the brand
- 10M+
- Organic views earned across the page's content
- 40
- Dealerships whose marketing he ran as VP
- 8
- Years owning acquisition, funnels, and attribution at group scale
The record
Brand-side marketing, the side that answers for results.
As VP of Marketing for a 40-dealership automotive group, Cole owned customer acquisition, sales funnels, attribution, and campaign reporting at scale for eight years. The proving ground was Madisonville, Texas, population roughly 2,000, where he built the Henson brand's social presence into the #1 dealership page in the USA: 116K followers, tens of millions of organic views across the page's content, single long-form videos in the hundreds of thousands, and customers who drove across the country to buy because of the content. The audience was real enough that the page was ultimately sold with the brand.
The producer
Creator and producer, not just strategist.
The content behind those numbers was made, not commissioned: on-camera work, scripting, shooting, and editing long-form video that outperformed accounts with fifty times the budget. That production capability now runs Basecamp Bound's entire content program and is available to clients as agency-grade production, from concept through delivery, with the reporting discipline most creative work never includes.
The operator
Multinational by default, not by ambition.
An expat Canadian who built his career in the United States and has founded and operated ventures in both the US and the UAE, Cole has been the buyer of marketing as well as the seller, on both sides of the world. He knows exactly what a marketing dollar has to do for a business because he has spent his own.
Now
Basecamp Bound, and select client work.
Cole leads Basecamp Bound, a family travel media property built around honest reviews, published scorecards, and measurable sponsor outcomes. Alongside it he takes a limited number of production and campaign-consulting engagements for brands, dealerships, and tourism organizations in the US, Europe, Canada, and the Gulf.
Work with Cole
Partnerships, production, and consulting.
Founding sponsorships run through Basecamp Bound. Production and campaign consulting engagements are taken selectively, in the US and internationally. Either conversation starts the same way.
